Hi,
Today I want to try to make you understand what I mean by welcoming a Albergo Diffuso.
It is not easy to express what is a deep emotion but I will try.
The term guest is derived from the Latin word ‘hospes’. This term actually has several meanings and is referred to by linguists as ‘polysemy’. In practice it means:
- the host
- the one who is hosted
Seems strange, doesn’t it? But that is how it is.
In ancient times, the relationships established between host and guest were so close that they generated a relationship of reciprocity. It was a deep and sacred pact that made the two roles interchangeable, so much so that they were identified by the same term: ‘hospes’.
It is clearly inherent in our culture to eliminate any barriers between the host and the guest. If we look at it from this point of view, the guest of an Albergo Diffuso today is not just a customer to be won over but a ‘partner’ to be known.
When, a few years ago, I began to study the history of the birth of the Albergo Diffuso, I tried to understand what true hospitality was that I had heard so much about. Today I got an idea and at the base of the reception I find:
- Culture
By culture I mean: ‘culture of hospitality’. It is made up of many small things but requires at its base, a natural predisposition to relate to and get to know one’s neighbour.
- Relationship
By relationship I mean both the relationship with the customer and the relationship with other realities scattered around the Albergo Diffuso. This is to give the guest an authentic experience. - Territory
The territory is not only the backdrop against which the reception takes place. Territory requires the right time and guidance to be understood. The Territory is the context in which the reception takes place: the structure’s furnishings, views, landscapes, scents, ancient crafts, hidden peculiarities of the place and the daily life of the inhabitants of the village.
These are the ingredients behind the welcoming concept of a Albergo Diffuso. The mix of all these ingredients shapes the character and style of the Albergo Diffuso Antico Borgo Brunelli.
If you would like to experience staying at Antico Borgo Brunelli, simply check availability at the following address: https://anticoborgobrunelli.kross.travel/
If you haven’t read it yet, I invite you to read the article “Do you want to be a simple consumer or the protagonist of your next holiday?” to learn more about the concept of hospitality.
All this to enable you to enjoy a unique hospitality proposition today.
Cecilia