Much more than just accommodation, the Albergo Diffuso Antico Borgo Brunelli in Lusiana Conco is an invitation to become part of an authentic and vibrant community. Nestled among the hills and woods of the Asiago Plateau, this hotel is not a single building, but a set of two structures scattered in the heart of an ancient village. Here, hospitality takes on a completely new dimension, centered on the concept of making each guest feel not like a passing visitor, but a true resident.
The History of a Revolutionary Concept
The idea of the widespread hotel was born in the 1980s as a response to the demographic decline and abandonment of numerous small Italian villages. While traditional hotel structures contribute little to the social and cultural fabric of the places in which they are located, the widespread hotel has the aim of revitalizing local communities, actively involving guests in the life of the town.
In the case of Antico Borgo Brunelli in Lusiana Conco, this vision was realized in an authentic way. An old stable, empty and abandoned, has been restored and transformed into an elegant accommodation facility, complete with all modern comforts, but always respecting the local architecture and environment.
Hospitality or Welcome?
In the Italian language, the words “hospitality” and “welcoming” are often used as synonyms, but here they take on slightly different meanings. Hospitality is the sum of the attentions that make the stay pleasant: a comfortable room, impeccable service, perhaps a welcome bottle of prosecco on request. You will find all this at the Albergo Diffuso Antico Borgo Brunelli in Lusiana Conco.
But it is the welcome that really distinguishes this experience. Hospitality means making you feel part of something bigger, of a community. It means inviting guests to the town’s festivals, introducing them to the residents, suggesting trekking routes or food and wine itineraries that only a local person would know. In short, hospitality here is not a service, but a lifestyle.
How the Customer is “Welcome”.
From the moment of booking, guests of the Albergo Diffuso Antico Borgo Brunelli in Lusiana Conco begin to perceive this difference. They receive a detailed guide to the area and its best-kept secrets, lovingly prepared by the hotel staff. Upon arrival, they do not present themselves at an aseptic reception, but are welcomed with pride by showing them the peculiarities of the place.
Inside the accommodations, small touches such as restored period details and typical breakfast products convey a sense of belonging and attention to detail.
And it is not uncommon that during their stay, guests are invited to participate in local events, such as festivals or folk festivals, where they can interact with residents and immerse themselves in the local culture.
Hosting means sharing: sharing space, traditions and daily life. And this is the philosophy that permeates every aspect of the Albergo Diffuso Antico Borgo Brunelli in Lusiana Conco. What you get in return is an authentic travel experience, which transforms simple tourists into real “temporary residents”, enriched by a new understanding of the place they have visited.
In a world where the anonymity of large hotel chains often prevails, this hotel’s personalized and community approach is a breath of fresh air. Here, hospitality is not just business, but a way of contributing to the well-being of a community and enriching the lives of those who visit, even if for a short period.
Before concluding, I would like to extend a warm thank you to all those who contributed with their testimonies and stories of experiences lived at the Albergo Diffuso Antico Borgo Brunelli in Lusiana Conco. Each story is a brick in the construction of this extraordinary reality and confirms the importance of a welcome that goes beyond a simple overnight stay. These are the voices that make our vision tangible and encourage us to constantly improve.
Come and discover this wonderful form of hospitality. I guarantee you that getting home will be the hardest part.