Having very recently become an entrepreneur in the field of tourist accommodation, I realised how, in recent years, the way of conceiving holidays for many has changed. The spectre of the pandemic in March, April and May only accelerated this change.
Fortunately, this new way of thinking about holidays fits in perfectly with my values, my passions and my business project.
The biggest transformation I see is related to the figure of the tourist. There was a time before when the tourist was seen as a true ‘CONSUMER’ of the places he visited. There is a today and hopefully also a tomorrow where the tourist is seen as the true ‘PROTAGONIST‘ of the holiday.
Whereas, before, the tourist almost wanted to take his or her everyday life on holiday and was very interested in ALL INCLUSIVE formulas, today, he or she is much more interested in an experience. I also wrote a BLOG article on this: ‘Do you want an experience or just a holiday?’
I too, if I have to organise a holiday, I inform myself, I study, I organise myself about the places I will visit. I never choose my holiday for the mega services offered by the various accommodations. Furthermore, the destination of my holiday changes according to my personal period of life, my culture of the moment or my desire to get to know certain aspects.
Today, I am definitely less interested in the spa or room service but I definitely want to be PROTAGONIST OF MY HOLIDAY by living an authentic experience.
In no way do I want to take my everyday life on holiday, but I try to be able to step out of my world to savour a way of life different from my own. I want to leave my ‘comfort zone’ (a term so dear to personal growth gurus) for a few days to breathe in the everyday life of other people.
The trip or holiday is that little extra step I take voluntarily to become more aware of the moment I am living. Moreover, for me, travel is a medicine against closure and narrow-mindedness.
Travelling sets me free to enter other people’s culture.
The idea of creating the Albergo Diffuso Antico Borgo Brunelli fits perfectly with this vision of tourism of mine. My family and I are carrying out this project with the intention of making you experience a holiday as a protagonist.
Visiting our places will lead you to an unusual experience, and is ideal for exploring the entire Asiago Plateau 7 Municipalities, with its history, the origins of the ancient Cimbri people, culture, and much more.
If you want to be the star of your next holiday, I invite you to carefully plan the places you want to visit and contact us by clicking here for all the necessary information.
Cecilia
